Hey Strikers!
I fell off the blogging wagon for a few days. However, I think you guys would enjoy these tips!
1. Preferences of people
To further elaborate, let's assume you've created both a Facebook account and a Youtube account to promote your business. You created a new Youtube video and are wanting to share the link with your followers within a Facebook post. Chances of your audience clicking on the link are very slim.
How many of you have had that “uhh I have to switch from Facebook to Youtube” feeling? Your audience has the same exact feeling. So make it simple for them and create videos INSIDE Facebook! The more elaborate and work you make them go through, the more likely you'll lose their interest.
Even better, your live videos will automatically start playing. Without any sound, of course, but one small click and the sound is enabled –without having to switch platforms! Can’t be easier.
3. HIGHER REACH & ENGAGEMENT
We all get frustrated sometimes by the minimal amount of views, likes, and comments we get on social media. Right?! The truth is there are more and more people on social media platforms promoting their business, so much so that it becomes hard to stand out.
Facebooks algorithm
The algorithms of Facebook and Instagram are not helping us either. In some ways, they are, don’t get me wrong, but the reach of Facebook pages, for example, has drastically gone down.
Our posts on our Facebook pages are not even shown in the feeds of everyone who likes our page anymore. Only a very small percentage of people who like us are seeing our posts! It's as low as 2-5%
Fortunately, the algorithms are also helping us 😊. They’re pushing live videos tremendously! Live videos will be given priority over other people’s posts! That small percentage just went way up!
4. RAW FOOTAGE is ideal
A live video is raw video footage with no editing, no touch-ups. Nothing. It's just your viewers and yourself. It's your way of building a relationship with your entire audience/ following at once and it's as real as it gets!
it allows for authenticity
Live video is different. It’s a very authentic way of creating content. It’s basically just a chat with you and your audience. You give them great content, they ask you questions, you're able to you answer them with all your expertise. The fact that you can’t prepare to answer those questions or go away to look up the answer, makes people believe you know what you’re talking about. it builds credibility!
5. build a HUMAN CONNECTION
If you have a brand and not necessarily a personal brand, going live is a great way to humanize your brand. People have a sense of who is behind the brand, which creates a stronger connection. Humanizing your brand will build a larger audience and generate more sales.
6. INTERACTION is Key
Live videos are interactive. People can like & comment on the video in real-time and you can answer their comments. They will show up as likes & comments like any normal post.
That engagement will increase your reach overall because it will show up in other people’s feeds. This will again increase the reach of your video.
People like interaction, so all the more reason to do it.
7. EASY to use
If you’re scared of technology, live videos are the way to go for you. People don’t expect live videos to be perfect, so don’t worry if it’s not very edited. It’s about creating a real connection between you and your audience.
8. COMPELLING CONTENT
You can create more compelling content through live videos than through blog posts, social media posts, and normal videos.
You can host live Q&A sessions, you can teach a topic and then answer questions about it, you can live-stream an event, you can show behind-the-scenes of how you do things in your business… Anything you want that will get viewers engaged!
9. builds loyalty
Live video content will make people remember you. They have seen your face, they have witnessed your expertise, and they might have asked you questions that you have answered personally.
The more personal the content and the interaction, the more people will remember you and join your journey. You want to create those loyal fans, and live video is THE way to do it!
10. FACEBOOK ADS
A small side note here without going in depth is that you can turn your live videos into Video Views Ads, which are pretty inexpensive compared to other types of ads. This way you can multiply the amazing effect to an audience that doesn’t know you yet. This kind of ad will make people connect with you a lot faster than through normal boosted posts.
And if you ever decided to create ads for a lead magnet or a webinar, you can start by using the audience that has already seen you in your live video!
I hope you all enjoyed these tips and if you have any further questions please reach out!
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